Alberto Kechler from Arla Foods: Accelerating Digital in Europe

Alberto Kechler, Head of eCommerce Europe at Danish Dairy Leader Arla Foods, joins us about how he’s driving eCommerce growth in a highly complex category.

Topics covered:
– Alberto’s career journey and current role at Arla
– How to drive markets from a Headquarter role
– The State of Omni Retail and different country accelarations in Europe
– DTC in FMCG 
– Necessary conditions/capabilities to make DTC work in the future