Matteo Gori is President of Bakery and Grocery at Barilla, leading brands such as Wasa and Mulino Bianco.
In this episode, Matteo joins us to discuss why he believes in real conversations over sugarcoated ones, what a failed launch taught him about owning your business, and how food companies can make faster decisions in a market that has become far more volatile.
Tune in to hear about:
- Why he is “allergic” to inconvenient truths being hidden, and how he builds a culture of direct conversations
- What he learned from Cucina Barilla, the joint venture with Whirlpool, and why failing early made him a better manager
- Test and learn in practice: why temporary shops worked and sampling in corporate offices didn’t
- Why food categories now swing double digits up or down, and what that means for decision-making
- How Wasa is growing from crispbread into snacking, with “ambidexterity”
- How the marketing manager’s job has changed as consumers move between health, indulgence and affordability
