Marcin Bruś is Group Director of Advertising at Allegro, one of Central Europe’s leading e-commerce platforms and Poland’s undisputed number one. With a career spanning P&G, Facebook, venture-backed businesses and now Allegro, he brings a broad perspective on how marketing is evolving.
In this episode, we explore the rise of retail media, why brands are shifting more spend toward measurable, closed-loop environments, and how Allegro is building its advertising proposition around data, technology and purchase intent. Marcin also shares his view on AI’s impact on product discovery, the future role of marketplaces, and why marketers need to get more comfortable with experimentation and risk.
Tune in to hear about:
- Why retail media is outgrowing the wider advertising market
- How Allegro is building its retail media proposition in Central Europe
- Measurement, incrementality and closed-loop data
- How AI could reshape product discovery
- Why brands need to “spend a little, learn a lot and scale up”
- Why future marketers will need to combine consumer understanding, technology and risk-taking
