Thiago Maia is the General Manager for Mexico and Latin America at Beauty Leader Wella Company. In this episode, recorded at Wella’s Mexico City office, he reflects on a career spanning Unilever, Reckitt, L’Oréal, Netshoes, Coty and Wella, and explains how working across different industries, corporate cultures and Latin American markets shaped his leadership style. Thiago discusses leading business and cultural transformations, adapting his approach when moving from Brazil to Mexico, building high-performing teams and remaining authentic while navigating demanding environments. He also shares his perspective on family, personal wellbeing and why leaders should be kinder to themselves and take the time to enjoy the journey.
- Building a career across consumer goods, beauty, retail and e-commerce
- Leading turnarounds, integrations, scale-ups and cultural transformations
- How Latin America develops adaptable and resourceful leaders
- Understanding the cultural differences between Brazil and Mexico
- Adapting your leadership style without compromising your values
- Creating trust, autonomy and accountability within high-performing teams
- Balancing professional ambition with family and personal wellbeing
- Learning to celebrate achievements, trust the process and control the controllables
