Octavie Gosselin is the VP at Mirakl Ads, the Retail Media business unit of the namesake technology company famous for helping Retailers launch and run online marketplaces. With this background in mind, she joins Daniel live in the House of Consumer Goods & Retail in Cannes to speak about the future of Commerce Media, Marketplaces, empowering Retailers and Brands, Embracing AI and, of course, her own personal journey from McKinsey to her current P&L role.
Tune in to hear about:
- Why marketplaces are becoming an important retail media growth lever
- How retailers can monetize thousands of sellers without adding operational complexity
- The difference between trade marketing and retail media, and why they can be complementary
- Why algorithms, relevance and personalization are core to retail media performance
- The challenge of fragmentation across retail media networks
- How omnichannel retail media is evolving through partnerships like Mirakl Ads and Broadsign
- Why AI and business agents could transform campaign optimization and execution
- Octavie’s career journey from McKinsey to Mirakl
