Greg Deacon is VP of Media Ads, Key Accounts and Business Development at Snappy Shopper, a leading UK-based Q-Commerce player. In this episode, he joins Daniel to explore the evolution of quick commerce, the growing importance of independent retailers and the opportunities retail media creates for FMCG brands. They discuss how digital shopping is reshaping store formats, product strategies and consumer behaviour—and why brands that continue treating quick commerce as a secondary channel risk being left behind.
- Whether retail media should really be considered a “tax”
- How Snappy Shopper supports independent retailers through quick-commerce technology
- Why online demand is shifting convenience stores towards larger packs and take-home missions
- The challenges created by silos across brand, e-commerce and shopper-marketing teams
- How creativity, relevance and consistency influence conversion on the “last screen”
- Why quick commerce could represent 40% of retail sales within five to six years
