#325. Frouke Hakstege, Global Commerce Director at FrieslandCampina in Partnership with the LEAD Network: Women in Sales, Dual Careers, Raising Children, Mentorship v Sponsorship, from Conversation to Action

In this special episode, The FMCG Guys partner with LEAD Network Europe for a candid conversation with FrieslandCampina’s Frouke Hakstege on one of the most important challenges facing Consumer Goods today: advancing more women into executive leadership positions. Frouke is the Dutch Dairy Leaders Global Commerce Director and Co-Chair at LEAD’s Sales Chapter.

Recorded at FrieslandCampina’s offices in Amersfoort, the episode explores the realities of leadership, career progression, family life, international moves, and what companies can do to create more inclusive paths to senior leadership.

Tune in to hear about:

Why female representation at executive level remains a challenge across FMCG and Retail
The difference between mentorship and sponsorship — and why both matter
Leading a global career while balancing family life and raising 4 children
How companies can create cultures where women can thrive long-term
The role of visibility, advocacy, and leadership support in career progression
Practical ways the industry can move from conversations to measurable action

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