We started Shoptalk Europe 2026 in style at Barcelona’s exclusive Royal Yacht Club. Overlooking the old port, the event brought together the Consumer Goods and Retail community for an evening of tapas, drinks, and meaningful connections ahead of the main conference.
The turnout exceeded expectations, with a fantastic mix of brand and retail executives filling the venue and creating a vibrant, energetic atmosphere from the very start. Conversations flowed effortlessly across the terrace as new connections were made, ideas were exchanged, and old friends reunited.
True to the FMCG Guys spirit, the evening maintained its people-first approach, combining a carefully curated guest list with an open, welcoming environment. The result was a memorable gathering full of laughter, insightful discussions, and valuable connections that set the tone for an exciting week at Shoptalk Europe 2026.
