318. Amit Keswani, Chief Omnichannel and AI Officer at Chalhoub Group live from Shoptalk Luxe: On/Off Line Intergration in Luxury, AI applications, Licences, Risk-Taking in a Career

Amit Keswani is the Chief Omnichannel and AI Officer at the Chalhoub Group, a leading luxury retail group in the Middle East, where he leads customer, technology, loyalty, and AI transformation across a portfolio of hundreds of brands. In this episode recorded live in Abu Dhabi, we discuss the reality of omnichannel in luxury retail, how AI is being implemented in practice, and why the future of commerce will be driven by discoverability on LLMs and conversational shopping experiences.

Topics covered:

• The Chalhoub Group business model across luxury retail, owned brands, and franchise distribution
• What omnichannel really means in practice and how to build seamless customer journeys
• How AI is being applied today: predictive analytics, agentic AI, and conversational commerce
• Why discoverability on LLMs and conversational shopping will reshape ecommerce
• Career advice, risk-taking, and the balance between data-driven decisions and gut feel