301. Felix James and James Grundy, Co-Founders at Small Beer: Mid-Strength (2.1-2.7 %ABV) Beer Category, Friends Starting a Business, Re-Calls, On and Off Trade Development

Don’t miss our visit to Small Beer Brewery on our Instagram: https://www.instagram.com/fmcgguys/

Felix James and James Grundy are the founders of Small Beer, a mid-strength (2.1 to 2.7% ABV) brewery based in South Bermondsey, London. They join Daniel to speak about their journey as Founders, why they decided to go all-in into this category, routes to market and much more.

Tune in to hear about:

• What “mid-strength” beer actually means and why it sits between 0.0% and full-strength for people who still want a proper beer
• Why Small Beer exists and how it’s trying to solve a very modern problem: keeping the ritual and flavour without paying for it the next day
• How they brew for flavour first instead of making a normal beer and stripping the alcohol out later
• The early days of the business, from 6:30am coffees and weekend brewing to shipping first orders
• The tough early moment when they personally drove around hundreds of stores to replace beer that was good, but not good enough
• Their growth plans on and off trade