298. Gentiane Barret, Global Head of Media eCommerce and Content Live in Barcelona: An Industry Outside, In-housing, Bold Moves, Digital Shelf, Retail Media

Gentiane Barret is the Global Head of Media eCommerce and Content at Consumer Health Leader Opella (former Sanofi Consumer Healthcare). An unusual leader in our industry, having worked at the likes of Google and Bain & Company prior, she joins Daniel live from his Barcelona office to speak about her bold approach to building digital capabilities, Retail Media and much more.

Tune in to hear about:

• How her unorthodox background (within Consumer Goods) has shaped her “change agent” role
• Adapting to different company cultures and working styles (in Tech, Consulting and Big OTC)
• How she took the bold approach of in-housing Media
• Her point of view on eRetail Media and Digital Shelf