Lavinia Capresi is the Senior Marketing Director EMEA at Toys Leader Hasbro. Now looking after their Fashion and Preschool portfolio, she joins Christine and Daniel to share her journey at the company across local (Italy) and regional Marketing roles, her passion for board games, how communities are boosting the category, how they approach their consumers (kids and adults) and more.
Tune in to hear about:
– Lavinia’s Marketing Career
– Curiosities about the Toy category
– COVID’s impact on toys and play in general
– How to cater to different audiences
– How marketing has changed and balancing performance and brand building
