294. Natalie James, Head of eCommerce Europe at Brown-Forman: Future of eCom, eB2B, Retail Media, AI and L&D

Natalie James is the Head of eCommerce Europe at spirits leader Brown-Forman, owner of the famous Jack Daniels brand. A thought leader in the Digital FMCG space, which she ended up in in a rather surprising way, she joins the podcast to speak about her career, an exciting project in eB2B and her vision of the industry.

Tune in to hear about:

• Her career: FMCG, going into self-employed Consulting and leading eCommerce
• Developing a premium eB2B DTC proposition for French “Cavists”
• How Digital can be a change agent for other functions in a company
• Who should own Retail Media
• Learning & Development: why is not being prioritised
• The organisation of the future and the impact of AI in the workplace