291. Andrew Lipsman, Retail Media Analyst, Live from RMSUK ’25: In-Store, Untapped Opportunities, CMOs, US vs EU

Watch on YouTube: https://youtu.be/tfqor_l64-M

Andrew Lipsman is one of the world’s most respected Retail Media’s Opinion Leaders. We sat with him at SMG and ADWEEK’s Retail Media Summit UK to speak about the latest trends, what Retailers are doing and, ultimately, how brands and CMOs may be underestimating this Media Channel’s true potential.

Tune in to hear about:

• In-Store Retail Media
• Differences between the US and Europe
• Measurement, transparency and standardisation
• What FMCGs are (and are not) doing

Check out Andrew’s appearances on The CPG Guys here: https://www.cpgguys.com/search/?q=andrew+lipsman