290. Rob Edwards, Head of Media and Digital at Arla Foods UK: Retail Media, Quality Content, Brand Humour and An Outsider’s Perspective

Watch on YouTube: https://youtu.be/YVCxn035iQI

Rob Edwards is dairy leader Arla Foods’ Head of Media and Digital in the UK. He joins us live from SMG and ADWEEK’s Retail Media Summit UK 2025 to speak about his vision of what Media means to FMCGs today – especially as a rare outsider to the industry!

Tune in to hear about:

• Why Retail Media is just “Media”
• Finding simplicity within a increasingly fragmented media ecosystem
• How partnerships could connect the omnichannel journey
• Brands: how they can find the right tone that resounds with consumers
• The importance creating quality content