281. Lucia Mastromauro, Global VP of Advertising at Deliveroo Live from Retail Media Summit UK 2025: Media Transfromation, Modern CMOs, Unifying and Platforms

Lucia Mastromauro is Deliveroo’s VP of Advertising. We sit down with her at SMG and Adweek’s Retail Media Summit UK 2025 to speak about how the delivery player is continuously upgrading their offering to brands across their different channels, from Restaurants to High Street.

Tune in to hear about:

• Lucia’s career at the likes of eBay, Google and WPP
• Her take on Retail Media and how unifying different platforms could really make it flourish
• The convergence of Brand Building and commerce and what that means for brand CMOs
• Why modern marketers need to embrace tech and data