274. Selim Tansug, COO at The Quality Group: Resilient & Customer Centric-Operations

Today’s guest is Selim Tansug, COO at The Quality Group, a leader in the Sports Nutrition and Functional space with brands like ESN and More Nutrition. With 20 years in supply chain and an 18-year career at Unilever, he shares his perspective on how the industry has evolved from global optimization to resilience and agility amid today’s volatility. From managing operations in Turkey, Vietnam, and Europe to leading the growth of a D2C sports nutrition business, Selim reflects on balancing speed, innovation, and technology while maintaining culture and a consumer focus.

Tune in to hear about: 

• How supply chains are shifting from efficiency to resilience and agility.
• The role of innovation and digitalization in complex operations.
• Strategies for leading teams and managing rapid growth.
• Balancing short-term performance with long-term transformation.
• Challenges of demand planning in e-commerce and influencer-driven models.