263. Miroglio Group’s Matteo Loro and Marcello Offi: AI-First Retail – In Partnership with AWS and Co-hosted by Gaia Ginevra

Miroglio Group is a leading Italian Fashion Retailer, with banners like Elena Mirò and Trussardi, that’s putting AI into practice across its business. Co-hosted by Daniel Torres and Gaia Ginevra of AWS, we speak with Matteo Loro (Digital Data & Tech Strategy Manager) and Marcello Offi (Head of Data & Platform Engineering). From transforming product tagging and translation with AWS Bedrock to shaping a culture of experimentation and knowledge sharing, Miroglio is showing how a company can re-imagine itself as a data-driven innovator.

 Tune in to hear about:

• How Miroglio’s cloud migration laid the groundwork for AI adoption
• Building a culture of AI with “improve, don’t rebuild” as a guiding principle
• Automating product tagging and translations: from hours to minutes, with 80% cost savings
• Breaking down silos between business and IT for faster, more agile innovation
• Future applications of AI in retail, from forecasting to AI agents and virtual shopping assistants